Dragon Metrics can be integrated with Google Analytics. With the integration you will get more reporting options and be able to obtain unique insights combining Dragon Metrics' data with Google Analytics' data.

Learn how to integrate Google Analytics to Dragon Metrics

There are about 30 different analytics report available in Dragon Metrics, they can all be accessible under the Analytics section of the left navigation menu. We group our reports by traffic channel as follows:

All Traffic

This category aggregates traffic from all mediums to your website, the following reports are available:

  • All Traffic Overview
  • All Traffic Channels
  • All Traffic Landing Pages
  • All Traffic Devices

Direct Traffic

This category reports on traffic without any source information e.g. Visits by directly entering your site's URL in browsers, via bookmark etc. The following reports are available:

  • Direct Overview
  • Direct Devices

Organic Traffic

This category reports on your organic traffic from various search engines, the following reports are available:

  • Organic Overview
  • Organic Search Engines
  • Organic Landing Pages
  • Organic Devices

Paid Traffic

This include all the paid channels like PPC, Display or any campaigns tagged with paid as channel groupings in your Google Analytics properties. The following reports are available:

  • Paid Overview
  • Paid Search Engines
  • Paid Landing Pages
  • Paid Keywords
  • Paid Devices

Social Traffic

This category reports on your web traffic from various social media sites like Facebook, Twitter, LinkedIn etc. The following reports are available:

  • Social Overview
  • Social Networks
  • Social Landing Pages
  • Social Devices

Referrals Traffic

This category includes traffic driven by incoming links from external websites. The following reports are available:

  • Referrals Overview
  • Referring Sites
  • Referrals Landing Pages
  • Referring Pages
  • Referrals Devices

Ecommerce

This category reports on the Ecommerce performance of your integrated Google Analytics view, In order to see data from this category Ecommerce Tracking will need to be setup in your integrated Google Analytics properties. The following reports are available:

  • Ecommerce Sales Performance
  • Ecommerce Product Performance

All the analytics reports above are also available as modules in Custom Reports and Dashboard.

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